Kazu Treats
E-Commerce Experience
Overview
I designed and branded an eCommerce flow for Kazu, a pet treat brand. The goal was to create a warm, trustworthy, and playful shopping experience that makes it easy for pet parents to discover, subscribe, and buy healthy treats.
Challenge
Shopping for pet treats often feels generic and confusing. Ingredients are hidden, and checkout flows take too many steps. My goal was to design an experience that brings clarity, authenticity, and delight to every stage of the journey.
Branding
Logo Design
To support the experience, I created a bold, adaptable logo system that reflects trust and playfulness. The identity was designed to work consistently across packaging, digital, and brand applications.
Product Design
Homepage:
Lifestyle hero with a dog and branded bag creates instant emotional connection while highlighting product benefits.
Product Pages:
Clear ingredient transparency, subscription options, and nutrition details at a glance help customers feel confident in their choices.
Cart
A simplified add-to-cart interaction that makes it easy for customers to review products and move directly to checkout.
Cart & Checkout:
A streamlined checkout flow with clear delivery options, simplified forms, and transparent order summary. Designed to reduce friction and support fast, confident purchasing.
